Last Updated: May 1, 2026

Privacy Policy

1. Introduction

NextSelf Labs ("NextSelf Labs," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at nextselflabs.com (the "Site") or make a purchase from us.

Please read this Privacy Policy carefully. By using our Site or purchasing any product, you agree to the collection and use of information in accordance with this Policy. If you do not agree with this Policy, please do not use our Site.

This Policy should be read alongside our Terms and Conditions, which govern the broader use of our Site and services.

2. Company Information

This Privacy Policy is issued by:

NextSelf Labs 1917 South Taylor Road, Cleveland Heights, OH 44118

Privacy Contact: support@nextselflabs.com

3. Information We Collect

We collect several types of information from and about users of our Site, including information by which you may be personally identified ("Personal Information") and information about your equipment, browsing actions, and patterns.

3.1 Information You Provide Directly

When you use our Site, create an account, place an order, sign up for our email list, or contact us, you may provide us with the following information:

Identity Information: Name, email address, billing address, shipping address, telephone number (if provided)
Account Information: Username, password, account preferences
Transaction Information: Purchase history, order details, products viewed, cart contents
Payment Information: Credit or debit card details, billing address (processed securely by our payment processor; see Section 5)
Communications: Information contained in support emails, customer service interactions, product reviews, survey responses
Marketing Preferences: Email subscription status, communication preferences

3.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:

Device Information: IP address, browser type and version, operating system, device type, screen resolution
Usage Information: Pages visited, time spent on pages, click patterns, referring website, search queries on the Site
Location Information: General geographic location based on IP address (city or region level, not precise location)
Cookies and Similar Technologies: See Section 6 for details on the cookies we use

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Payment processors (transaction confirmation and fraud prevention data)
Marketing analytics providers (engagement metrics)
Social media platforms, if you interact with us through them

We do not purchase data from data brokers.

4. How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfillment: Processing and fulfilling orders, providing order confirmations and shipping notifications, handling returns and refunds
Account Management: Creating and maintaining your account, authenticating logins, providing customer support
Payment Processing: Processing transactions through our payment processors and detecting fraudulent activity
Communications: Responding to inquiries, sending order-related communications, providing customer service
Marketing: Sending promotional emails, newsletters, and marketing communications (only when you have opted in or as permitted by law)
Analytics and Improvement: Understanding how visitors use our Site, measuring the effectiveness of marketing campaigns, improving our products and services
Legal and Safety: Complying with applicable laws, enforcing our Terms and Conditions, protecting our rights and the rights of our customers, preventing fraud and abuse
Personalization: Customizing content, product recommendations, and Site experience based on your interests and behavior

We will not use your Personal Information for purposes materially different from those described in this Policy without notifying you and, where required by law, obtaining your consent.

5. Third-Party Service Providers

We use a limited number of third-party service providers to operate our Site and business. Each is listed below along with the type of information they receive and a link to their own privacy policy.

5.1 Google (Analytics and Advertising)

We use Google Analytics 4 to understand how visitors use our Site, and we may use Google Ads to deliver targeted advertising. Google may receive:

IP address (anonymized in some configurations)
Pages viewed and actions taken on the Site
Device and browser information
Referral source
Conversion events (such as completing a purchase)

Google may use this information to provide analytics, deliver targeted advertising, and measure ad performance.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can manage Google's advertising preferences at Google Ads Settings.

Google's privacy policy: https://policies.google.com/privacy

5.2 WooCommerce

Our Site is built on WordPress with WooCommerce, the e-commerce platform that handles orders, accounts, and product management. WooCommerce processes:

Order details (products, quantities, prices)
Customer account information
Billing and shipping addresses
Email address and order communication

WooCommerce is hosted on our server infrastructure, and the data it processes resides within our control. WooCommerce is owned by Automattic.

Automattic's privacy policy: https://automattic.com/privacy/

5.3 Klaviyo

We use Klaviyo to manage our email marketing, customer communications, and email-based customer journey automations. Klaviyo receives:

Name and email address
Order history and product browsing behavior
Email engagement data (opens, clicks)
Account creation and login events
Cart abandonment information
Customer preferences and segmentation data

Klaviyo uses this information to send the marketing communications you have opted into, segment customers, and measure campaign performance.

You can unsubscribe from Klaviyo-managed emails at any time using the unsubscribe link at the bottom of any email, or by contacting us at support@nextselflabs.com.

Klaviyo's privacy policy: https://www.klaviyo.com/legal/privacy

5.4 Payment Processors

Payments on our Site are processed by third-party payment processors (such as Stripe and PayPal) who handle credit card and bank transaction data directly. We do not store full credit card numbers on our servers. Payment processors receive:

Payment card details
Billing address
Transaction amount
Customer name and email

Payment processors are independently certified under PCI-DSS (Payment Card Industry Data Security Standard).

Stripe's privacy policy: https://stripe.com/privacy.

5.5 Hosting Provider

Our Site is hosted by Hostinger International Ltd., which provides server infrastructure and may have technical access to data stored on our servers in the course of providing hosting services.

Hostinger's privacy policy: https://www.hostinger.com/privacy-policy

5.6 Shipping Carriers

When we ship orders, we share your shipping address and contact information with the carriers we use (such as USPS, UPS, FedEx) for delivery purposes only.

5.7 Other Service Providers

We may, from time to time, engage other service providers for purposes such as fraud prevention, customer reviews, support tooling, or analytics. We will update this Policy when we add significant new providers.

6. Cookies and Tracking Technologies

We and our third-party service providers use cookies, pixels, and similar tracking technologies to collect information about your activity on our Site. Cookies are small data files stored on your device.

The cookies we use fall into the following categories:

Strictly Necessary Cookies: Required for the Site to function (login sessions, shopping cart contents, security). These cannot be disabled.
Functional Cookies: Remember your preferences (language, region, login status) to personalize your experience.
Analytics Cookies: Help us understand how visitors use the Site (Google Analytics).
Marketing Cookies: Used to deliver advertising that is relevant to you, measure ad performance, and track conversions (Google Ads, Klaviyo, social platforms if applicable).

6.1 Managing Cookies

Most browsers allow you to refuse cookies or alert you when a cookie is being placed. You can typically manage cookie preferences through your browser settings. Note that disabling certain cookies may affect Site functionality, including the ability to add items to your cart or complete a purchase.

If a cookie consent banner is displayed when you visit our Site, you may use it to manage your cookie preferences for non-essential cookies.

7. How We Share Your Information

We do not sell your Personal Information. We share your information only as described in this Policy and as follows:

With Service Providers: As described in Section 5, with vendors who perform services on our behalf
For Order Fulfillment: With shipping carriers and payment processors as needed to complete your transaction
For Legal Compliance: When required by law, court order, subpoena, or other legal process, or to protect the rights, property, or safety of NextSelf Labs, our customers, or others
In Business Transfers: In connection with a merger, acquisition, sale of assets, or similar corporate transaction, with appropriate notice to affected users
With Your Consent: When you have specifically authorized us to share information

We do not sell, rent, or trade your Personal Information to third parties for their own marketing purposes.

8. Data Retention

We retain your Personal Information for as long as is necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law (for example, tax, accounting, or legal hold requirements).

Specifically:

Order records: Retained for at least seven years for tax and accounting purposes
Account information: Retained while your account is active and for a reasonable period thereafter to handle inquiries, returns, or disputes
Marketing communications data: Retained while you remain subscribed and for a reasonable period after unsubscribe to honor your preferences and maintain compliance records
Analytics data: Retained according to the retention settings of our analytics providers (typically 14 to 26 months for Google Analytics)

When we no longer have a legitimate business need to process your Personal Information, we will either delete or anonymize it, or, if this is not possible, securely store and isolate it from further processing until deletion is possible.

9. Your Privacy Rights

Depending on your jurisdiction, you may have specific rights regarding your Personal Information. We honor the following rights for all customers, regardless of location, where reasonably possible:

Right to Access: You may request a copy of the Personal Information we hold about you
Right to Correction: You may request that we correct inaccurate or incomplete information
Right to Deletion: You may request that we delete your Personal Information, subject to legal retention requirements
Right to Opt Out of Marketing: You may unsubscribe from marketing emails at any time using the link in any email or by contacting us
Right to Data Portability: You may request a copy of your information in a machine-readable format

9.1 California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including:

The right to know what categories of Personal Information we collect, the sources from which we collect it, the business purposes for which we use it, and the categories of third parties with whom we share it
The right to request deletion of your Personal Information
The right to correct inaccurate Personal Information
The right to opt out of the "sale" or "sharing" of Personal Information (we do not sell Personal Information, but certain advertising activities may be considered "sharing" under California law)
The right to limit the use of sensitive Personal Information
The right to non-discrimination for exercising your privacy rights

You may exercise these rights by emailing support@nextselflabs.com with the subject line "California Privacy Rights Request." We will verify your identity before processing your request and will respond within the timeframes required by law.

9.2 Other U.S. State Residents

Residents of other U.S. states with comprehensive privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana) may have similar rights. Please contact us at the email address above to exercise any such rights.

9.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us at:

Email: support@nextselflabs.com Subject Line: "Privacy Rights Request"

Please include your full name, email address associated with your account, and a description of your request. We may need to verify your identity before processing your request.

We will respond to verifiable requests within 45 days, with the possibility of a 45-day extension when reasonably necessary.

10. Data Security

We implement reasonable technical and organizational measures to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit using SSL/TLS
Secure handling of payment information through PCI-DSS-compliant payment processors
Access controls limiting employee access to Personal Information
Regular security reviews of our systems and service providers

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

In the event of a data breach affecting your Personal Information, we will notify you in accordance with applicable law.

11. Children's Privacy

Our Site is not intended for individuals under the age of 21. We do not knowingly collect Personal Information from anyone under 21, and our products are not intended for use by minors. If we learn that we have inadvertently collected Personal Information from a person under 21, we will delete that information promptly.

If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@nextselflabs.com so that we can take appropriate action.

12. International Visitors

Our Site is operated from the United States. If you are visiting our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

We currently ship only within the United States. International visitors who attempt to purchase products do so at their own risk and consent to the transfer of their information to the United States.

13. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal that indicates a user's preference not to be tracked across websites. Because there is currently no industry standard for how to interpret DNT signals, our Site does not respond to DNT signals at this time. We do honor opt-out preferences expressed through the standard mechanisms described in Section 6 and Section 9.

14. Third-Party Links

Our Site may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party site you visit through a link from our Site.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we do, we will update the "Last Updated" date at the top of this page. Material changes will be communicated through a notice on the Site or via email to registered account holders, where required by law.

We encourage you to review this Policy periodically to stay informed about how we protect your information. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

16. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: